Legal information

Privacy policy

Last updated: 17 July 2026

The controller within the meaning of the applicable data protection laws is YMJ Productions GmbH (trading as TheGolferLab). We operate this shop and this website, including all associated information, content, features, tools, products and services, in order to provide you as a customer with an individual shopping experience (the "Services"). The shop is built on Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use and disclose personal data when you visit or use the website, make a purchase or another transaction using the Services, or otherwise communicate with us. If there is a conflict between our general terms and conditions and this privacy policy, this privacy policy takes precedence with regard to the collection, processing and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you confirm that you have read this privacy policy and that you agree to the collection, use and disclosure of your data as described in this privacy policy.

What personal data do we collect or process?

When we use the term "personal data", we refer to information that identifies you or another person or that can be directly associated with you. Personal data does not include information that is collected anonymously or anonymised in such a way that identification or attribution to you is not possible. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data:

  • Contact details including name, postal address, billing address, delivery address, telephone number and email address.
  • Financial data including credit and debit card and financial account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.
  • Account information including username, password, security questions, configurations and settings.
  • Transaction information including the items you view, add to your cart, add to a wish list or buy, return, exchange or cancel, as well as your past transactions.
  • Communication with us including the information you provide when communicating with us, for example when you send a request to customer support.
  • Device information including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us or otherwise make your personal data available to us.
  • Automatically through the Services, including from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
  • From our service providers, including when we commission them to enable certain technologies and when they collect or process your personal data on our behalf.
  • From our partners and other third-party providers.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

  • Providing, adapting and improving the Services. We use your personal data to provide the Services to you. This includes performing our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications relating to your account, managing your account, arranging shipping, facilitating returns and exchanges, and creating an individual shopping experience, for example by recommending products based on your purchases.
  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post and to show you advertising online, including on the basis of items you have previously bought or added to your cart.
  • Security and fraud prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, to detect potentially fraudulent, illegal or malicious activity and to keep our Services secure. If you register an account, you are responsible for protecting your access data. We strongly recommend that you do not share your username, password or other access data with others.
  • Communicating with you. We use your personal data to provide you with customer support, to respond to your enquiries promptly and to maintain our business relationship with you.
  • Legal grounds. We use your personal data to comply with applicable law or to respond to lawful legal process, including requests from law enforcement or supervisory authorities, and to investigate or enforce potential breaches of our terms or policies.

How do we disclose personal data?

In certain circumstances we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include the following:

  • Providers and other third parties who perform services on our behalf, for example IT management, payment processing, data analysis, customer support, cloud storage, fulfilment and shipping.
  • Business and marketing partners who provide marketing services for you and show you advertising. For example, we use Shopify to support personalised advertising with third-party services. Depending on where you live, you may have the right to instruct us not to disclose information about you for this purpose.
  • Third parties where you ask us to do so or give your consent, for example in order to deliver products to you, or where you use login integrations.
  • Affiliated companies within our group of companies.
  • In connection with a business transaction such as a merger or insolvency, to comply with legal obligations, to enforce applicable terms of service or policies and to protect the Services, our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services. Data that you submit to the Services is disclosed to Shopify and to third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you.

In order to protect and improve our business, we also use certain advanced Shopify features that include data from your interactions with our shop, with other merchants and with Shopify. In these circumstances Shopify is responsible for processing your personal data. Further information can be found in Shopify's privacy policy at privacy.shopify.com.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not controlled by us, you should review their privacy and security policies. We give no guarantee and are not responsible for the data protection or security of such websites. The inclusion of such links does not mean that we endorse the content of those platforms.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the age of majority in their country. If you are a parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request that this data be deleted.

Security and retention of your data

Please note that no security measure is perfect or impenetrable, and we therefore cannot guarantee "perfect security". Information that you send us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive information.

How long we retain your personal data depends on various factors, for example whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes or enforce contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute and may only apply in certain circumstances.

  • Right of access and information. You can request access to the personal data we hold about you.
  • Right to erasure. You can request the deletion of the personal data stored about you.
  • Right to rectification. You can request the correction of inaccurate personal data.
  • Right to data portability. You can obtain a copy of your data and, in certain circumstances, request that it be passed on to a third party.
  • Managing communication preferences. We may send you promotional emails. You can object to this at any time by using the unsubscribe option in our emails. We will continue to send non-promotional emails, for example about your account or your orders.

If you are resident in Switzerland, the United Kingdom or the European Economic Area, you may additionally exercise the following rights, subject to local exceptions:

  • Right to object to and restrict processing. You can request that we stop or restrict processing for certain purposes.
  • Withdrawal of consent. Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out up to that point.

You can exercise these rights by contacting us using the contact details below. Exercising them will not put you at any disadvantage. Where permitted or required by applicable law, we may need to verify your identity before processing your request.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to lodge your complaint with the competent data protection authority. In Switzerland this is the Federal Data Protection and Information Commissioner (FDPIC).

International transfers

We may transfer, store and process your personal data outside your country of residence. Where we transfer data outside Switzerland or the European Economic Area, we rely on recognised transfer mechanisms such as the standard contractual clauses, unless the transfer is to a country with a demonstrably adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons. We will publish the revised version on this website and adjust the "last updated" date accordingly.

Contact

If you have questions about our data protection practices or this privacy policy, or if you wish to exercise any of your rights, please contact us by email at support@thegolferlab.com or by post at:

YMJ Productions GmbH (trading as TheGolferLab)
Freie Strasse 45, 4001 Basel, Switzerland
Email: support@thegolferlab.com
Phone: +41 79 769 11 22
Opening hours: Monday to Friday, 09:00-17:00
Time zone: Europe/Zurich (CET/CEST)
Response time: within 24-48 hours

Within the meaning of the applicable data protection laws, YMJ Productions GmbH is the controller responsible for your personal data.